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Fashion Week is always a fun time in any city but as any event planner knows there’s a lot to think about before a runway show or even a presentation can become a reality. The departure of title sponsor, Mercedes-Benz, left everyone in the fashion industry a bit confused for some time, but even now as runways continue to be filled with models and front rows packed with celebrities, some cities are struggling.
Miami Swim Week was last week, filling South Beach with a colorful and interesting array of swimwear and coverups. Not to mention some A-list celebrity action!
However, IMG, the usual chief organizer of Fashion Week, did not organize Miami Swim Week...and mayhem followed.
Multiple production companies were involved but with no governing body to overlook the calendar, times, and venues; everyone was left to their own devices. Funkshion, a production company that put on a few shows, started things on Wednesday, even though the official start date was Thursday. Some shows started over 30 minutes late due to rearrangements of the seating charts, which then caused press AND models to be late to other shows.
Thankfully, IMG will be returning next year to smooth out the wrinkles.
By: Rachel Oliva-Valdes
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