Upper East Side recessionistas rejoice! H&M, the famed cheap-chip Swedish import, is opening a new location on Lexington and 86th Street today. Those who can stand the rain will receive H&M giftcards, ranging in value from $10 to $300, plus a free tee and a signed photo of Estelle. You know, the British singer whose hit, "American Boy", features a little rapping by Kanye West? The store opens at noon and the goodies are for the first 100 shoppers, so get going!
H&M knows how to bring in the fashionistas. Their limited edition designer (think Stella McCartney, Victor & Rolf, Karl Lagerfeld, Comme des Garcons) collections regularly produce sidewalk campouts and frenzied openings. Since these kinds of things can get a little crazy, H&M has got security in place and velvet rope to prevent things from getting too chaotic. The red carpet is a nice touch to brighten up a dreary day.
